Standard League Consistency – 2018 Consistency Awards - WR

Josh Brickner picks the Consistency Award winners for Standard Leagues in 2018.  Follow him on Twitter @joshbrickner.

It’s the heart of Awards Season in the entertainment industry as the stars of Hollywood gather in a decadent theater, wear designer clothes that cost more than my car, and recognize all of the outstanding work from the past year. Now, you won’t find any red carpets or elegant meals in these awards, only those most reliable, consistent fantasy contributors of the 2018 season in standard leagues. Now, without further ado...

 

WORST VALUE

This award goes to the wide receiver that had the highest ADP at the beginning of the season and ended the season with the worst combination of total Fantasy Points and consistency. Thus, making him the worst value at wide receiver in 2018.

And the winner is….

Doug Baldwin

Baldwin let down both standard and PPR league owners alike in 2018 as his WR4 final ranking (WR46) and porous 46% Clutch Rate isn’t the production expected from an early fourth round (ADP: 38) pick. The inconsistency and low finish from the Seattle veteran wide receiver are disappointing, but the writing has been on the wall for a few years. While Baldwin finished both the 2016 (WR10) and 2017 (WR14) in the top 15 in non-PPR scoring, he failed to record a Good CR (44%, 56%) in both seasons. Baldwin should not be on anyone’s standard league radar heading into the 2019 season.

 

BEST VALUE

This award goes to the wide receiver that had the lowest ADP at the beginning of the season and ended the season with the best combination of total Fantasy Points and consistency. Thus, making the best value at wide receiver in 2018.

And the winner is….

Tyler Lockett

The passing of the torch has happened within the Seattle receiving corps as Tyler Lockett is now the Seahawk to own in standard leagues. Those who invested a late round pick (ADP: 148, WR55) on the speedy wide receiver were rewarded with a WR1 (WR11) finish and a Very Good (75%) CR. Lockett received a full less target per game (4.4) than Baldwin (5.6), but the Kansas State product averaged 60 yards per game and a career best 81.4% catch rate compared to just 47.5 and 68.5% for Baldwin. Ensure the new WR1 for the Seahawks is in your standard league plans in 2019.

 

ROOKIE OF THE YEAR

This award goes to the rookie wide receiver that had ended the season with the best combination of total Fantasy Points and consistency.

And the winner is….

Calvin Ridley

This year’s crop of rookie wide receivers wasn’t quite ready for primetime as not a single one finished with a Clutch Rate above 60%. While Calvin Ridley’s WR18 non-PPR finish was impressive, his 44% CR left much to be desired. The inconsistency issue for the Bama product seems to be tied to his veteran teammate Mohamed Sanu. Sanu finished as WR27, but with the same Clutch Rate (44%) and nearly the same targets per game (Sanu: 5.9, Ridley: 5.6) as his rookie teammate. Quite simply, the two teammates are cannibalizing the fantasy value of one another.

Sanu has an out in his contract this off-season and, if the Falcons part ways with the seven year veteran, draft Ridley with confidence in 2019. Should Sanu still be on the roster come August then there’s not enough volume to make Ridley a consistent fantasy contributor.

 

CLUTCH-LESS

This award goes to the wide receiver that ended the season with a high ranking in total Fantasy Points, but his consistency was lower than expected. Therefore, making him look more valuable (due to high points rank) than he was worth to his Fantasy teams.

And the winner is….

Jarvis Landry

Despite producing WR2 numbers this season (WR20), Jarvis “Juice” Landry only managed to hit the Clutch Factor in half of his 16 games for a 50% CR. The new Cleveland Browns receiver had some challenges this season;  being on a new team, losing field-stretching deep threat Josh Gordon after week one, an early season quarterback change, and the firing of both his head coach and offensive coordinator halfway through the season.

There’s a few things working in Landry’s favor which make him an intriguing buy-low option for 2019. First and foremost, Landry’s 148 targets were still in the top ten at all positions for the entire National Football League. Plus, he will almost assuredly improve on his career-worst 54.4% catch rate as he develops more chemistry with his franchise quarterback (after the former incompetent head coach refused to give said quarterback any training camp reps with the starters).  Also, the Browns’ lack of a big, physical WR on the outside (i.e. Josh Gordon) not only allowed defenses to key-in on the former Dolphin, but didn’t afford him the space to operate in his office across the middle of the field. It’s no surprise Juice had his best statistical game of the season (7/106) in week one with Gordon playing 69 offensive snaps. 

 

CLUTCH-MORE

This award goes to the wide receiver that ended the season with a low ranking in total Fantasy Points, but his consistency was higher than expected. Therefore, making him look less valuable (due to high points rank) to his Fantasy teams, when he was actually worth MORE!

And the winner is….

Julian Edelman

The WR2 (WR22) final ranking and Excellent CR (83%) for Julian Edelman in standard leagues should not come as a surprise to those paying attention. The Kent State alum, most often viewed as a PPR volume monster, has finished with at least a Good standard league CR in each of his last three seasons. Edelman gives those in non-PPR league WR2 numbers at WR3 prices and should do the same in 2019.

 

CLUTCH COMEBACK PLAYER OF THE YEAR

This award goes to the wide receiver that ended the 2017 season with a poor ranking in total Fantasy Points and consistency. However, in 2018, he had the greatest improvement in both categories making him very valuable to his Fantasy teams.

And the winner is….

Robert Woods

During his last two seasons playing for the Buffalo Bills in 2015 and 2016, Robert Woods was barely on the fantasy landscape with dismal final rankings (WR73, WR62) and as a champion of inconsistency (23%, 29%). The USC alum felt right at home in Los Angeles last season as his WR3 finish (WR32) and Good CR (67%) were both career bests… until this year.

Woods finished the year in the top ten at the position (WR10) and his Excellent CR (81%) helped many a fake footballer in non-PPR leagues. Look for the former Bill to continue thriving in the Rams high octane offense for the foreseeable future.

 

CLUTCH MVP

This award goes to the wide receiver that ended 2018 with the best combination of total Fantasy Points and consistency.

And the winner is….

DeAndre Hopkins/Davante Adams

Players who are just as consistent in PPR and non-PPR leagues alike should be targeted by all fantasy managers. Enter DeAndre Hopkins and Davante Adams as both of these men had a perfect Clutch Rate in both scoring formats. In standard leagues, Hopkins finished as the WR2 while Adams was the WR5 as  a result of missing one game. The Green Bay Packer wide receiver was the better value as his ADP was 18 compared to 10 for Nuk. I’ve mentioned this before, but you should not be spending a first round pick on a receiver in standard leagues. Thus, if Adams is undervalued again in 2019 as a second round pick, grab him immediately.  

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